Helping people effectively and consistently communicate their brand across digital marketing platforms
As we strive to prepare meals using the freshest, most seasonal, and locally sourced ingredients, ideally from nearby farmers, we’ve come to regularly visit several favourite places since moving to this area in 2011. We decided to create a list to share with others and to support our local farmers and communities. We’re grateful they… Continue reading A Farm to Table Guide in Stormarn, Germany
My journey to working on my own began when I bought a franchise in 2006. It was a printed publication called Got My Kids; a directory of local companies and organizations offering children activities and events in the community where I lived. The impetus was my 2-year old son. After his birth and my year… Continue reading Why I chose freelancing
The concept of hybrid printing, initially introduced in 2017, has quickly transformed the label and flexible packaging industry with new levels of flexibility in combining the best of both digital and analog printing abilities. According to a Markets and Markets report, the global hybrid printing market size was valued at USD 5.5 billion in 2023 and… Continue reading The Future Path with Hybrid Printing
Hobbies are important to have. Taking time doing things you love will make you a happier person in your career and relationships. One of my hobbies is eating. Luckily, my husband Ralph Beier’s hobby is cooking (when not on the golf course). Together, we’ve blended our food passions to create Cookin' with Gas, a recipe… Continue reading Introducing Cookin’ with gas, a new blog venture
Today is Canada’s birthday! Feeling nostalgic, I listened to the Canadian anthem sung by The Tenors on YouTube. It gave me goosebumps and reminded me that, even after 12 years of living in Germany, being Canadian is a deeply emotional part of my identity. When I first moved here, I started this blog to document… Continue reading Life in Germany as a Canadian
Creating a social media strategy seems simple enough, right? You pick channels like LinkedIn, Instagram, and Facebook, upload your logo and profile pictures, and share a clever first post. Then what? Without a plan, even the most exciting start can fizzle out. But don’t worry—these three tips will help you maintain an ongoing, rock-star social… Continue reading Finish what you start: 3 Tips for Rock-Star Social Media
You’ve been there, struggling to find that right word to describe something. In addition to meaning, words have emotion. And that emotion can be elevated depending on which word (or words) you choose. For example: ‘I enjoy being alone’ vs. ‘I enjoy solitude’. Or: ‘This crème brûlée is tasty!’ vs. ‘This crème brûlée is decadent!’… Continue reading Finding that right word
When you hear the word ‘cleaning’, how do you react? Do you groan and shudder at the thought, or does your heart race with excited anticipation? No matter how you feel, cleaning—whether it’s your home or your marketing—is an essential task that pays off. With the start of a new year, now is the perfect… Continue reading Spring cleaning in January
As a copywriter and editor, I frequently encounter English spellings that differ from what I’m accustomed to. There’s the American and the British way. And as a Canadian, I’m somewhere in-between as “Canadian” spelling is a combination of both – influenced as a British colony (before becoming a sovereign nation), and its close proximity to… Continue reading Is colour as colourful without the ‘u’?
Heather Roth Communications 