Finish what you start: 3 Tips for Rock-Star Social Media

Creating a social media strategy seems simple enough, right?

You pick channels like LinkedIn, Instagram, and Facebook, upload your logo and profile pictures, and share a clever first post.

Then what?

Without a plan, even the most exciting start can fizzle out. But don’t worry—these three tips will help you maintain an ongoing, rock-star social media presence.

1. Create a plan

A clear plan, complete with a content calendar, will keep you organized and ensure consistent posting—critical for building an engaged audience.

Start with tools like HubSpot’s free social media content calendar, which comes pre-formatted for popular platforms and loaded with tips.

On your calendar, map out:

• Trade shows and events: Plan posts around your company’s event schedule.
• Ongoing updates: Include placeholders for press releases, blog posts, job openings, and announcements.
• Evergreen content: This is your ace in the hole. Blog posts, case studies, videos, and whitepapers with long-term relevance can fill gaps in your posting schedule.

2. Share a variety of content

Would you eat pizza every day? Probably not. Your followers feel the same way about repetitive social media posts.

Try drafting your posts a week or more in advance. Aim for at least one post per day, and remember to balance evergreen content with timely updates.

Pro tip: Be ready to share spontaneous content, too. Think about:

• A behind-the-scenes shot of a new video shoot.
• The box of frosted pink donuts your supplier surprised you with.
• A customer photo from a recent trade show.

3. Post pictures of faces and places

When analyzing my clients’ social media performance, posts featuring people or places always win.

Candid shots of your team, the view from your office window, or even a snapshot of a company outing provide a human touch that followers love.

Encourage your sales team to send photos from the road—whether it’s a client meeting, a scenic landmark, or a bustling trade show booth. If you consistently share visual content, consider launching a company Instagram account.

Photos with people or places create a connection between your brand and your audience—and they’re often the most shared.

Keep it going

The secret to social media success? Consistency. These tips will help you finish what you start and sustain a strong presence.

If time is tight, consider outsourcing social media management to ensure your channels stay active and engaging.

The key to becoming a social media rock star? Keep it going!